Kathmandu: Sungold Brewery Pvt Ltd (SBPL) — in technical collaboration with InBev, the world’s biggest brewer by volume — has launched its new premium lager beer in Kathmandu.

Speaking at the launching programme Gandhi Chettri, deputy GM of SBPL said that the Oranjeboom has been lau-nched in the mainstr-eam segment of beer. “The segment captures a total market of 74 per cent of beer market and the Oranjeboom is expected to take at least 20 per cent share of the segment,” he said.

All raw materials used in the Oranjeboom are imported from the Netherlands. “We would not compromise in quality, though we are launching it with a competitive price,” said Nirvan Chaudhary, director, Chaudhary Group.

Oranjeboom was introduced in some selected outlets during the events like Christmas and New Year Eve.

The Oranjeb oom co ntains 5.5 per cent alcohol and is golden-colour lager beer with fruity hop notes aroma.