Kathmandu, January 22:

To tap the hitherto little tapped market of South India, Nepal Tourism Board launched a fresh promotional campaign at the press and tour operators meet on January 18, at Hotel Comfort Inn Marina Towers, Chennai.

The campaign is aimed at further increasing the number of Indian tourists visiting Nepal. Indian tourists accounted for 33 per cent growth in 2006. Keeping this growth in mind, NTB plans to attract 20 per cent more tourists from India during 2007.

The campaign ‘Naturally Nepal - Once Is Not Enough’ will focus on tourists mainly from South India. According to NTB marketing and promotion director Nandini Lahe Thapa, “The campaign is particularly aimed at boosting religiously-inclined tourists from South India.” Launched at the Travel Trade Fair here, the campaign, she said will be supported by travel agents from the region who will customise travelling packages to suit the interests of south Indian tourists.

The meet received overwhelming response from the press and tour operators in the south, claimed an NTB release here today. More than 10,000 visitors attended the Travel Show and the NTB stall turned out to be the most-visited one.

There were huge number of enquiries on Nepal, especially regarding visiting Muktinath and Kailash Mansarover, claimed the release.