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Canadian hospital recruits with unusual online videos

Canadian hospital recruits with unusual online videos

By AFP

MONTREAL: Patients dance with intravenous drips, a doctor sings, and a child plays with a stethoscope in a Canadian hospital's latest recruitment video. The video, part of a novel and whimsical recruiting effort, follows a young woman who goes to drop off her resume at Sacre-Coeur hospital. There, she ends up singing and dancing with staff in its hallways. 'One day, one day when you come, we'll show you great places, one day, one day when you come, for you we'll stop time,' they sing to a popular Quebec tune first popularized during Montreal's Expo in 1967. The video has been viewed more than 60,000 times since its online release in mid-September. And the hospital received some 2,600 resumes within the first few weeks after its release. 'The number of applications we received was equal to all of the resumes received over a period of six months last year, which was a record year for us,' said Michel Lariviere, the hospital's director general. 'We recruited about 200 people... much more than in previous years,' added Daniel Dube, the hospital's human resources director. In producing the video, the hospital hoped to target younger jobseekers fresh out of college and university -- a demographic more likely to watch videos online. Some 40 hospital employees volunteered to 'act' in the clip to try to convince nurses, secretaries, occupational therapists and support workers to apply. The making of the off-the-wall video even helped boost existing staff's morale. 'It's all well and good to recruit new staff, but if we lose as much personnel as we hire, we'd have to start over every year,' said Yannick Manuri of public relations firm Espresso Interactif which helped develop the campaign. To trumpet its recruiting drive, the hospital also turned to 'viral marketing,' hoping that word-of-mouth on social networking sites would attract more eyes and ears to its cause. Of course, not everyone was immediately convinced the plan would work. 'I'm not of this generation and I was a bit perplexed,' said Dube. 'I was very surprised to see how well it worked,' he said. 'We were flooded with calls for more information.'