BARCELONA: Huawei announced Lionel Messi’s appointment as the latest Global Brand Ambassador to the company on March 17. The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness. “We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. A man who shares a lot of the same values with the Huawei brand and who is always looking for opportunities to reach greatness.” said Tyrone Liu, CEO Consumer Business Group for Huawei Latin America. Lionel Messi said, “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”