Buyers to win up to Rs 1 lakh and meet cricketers during Dashain–Tihar season
KATHMANDU, AUGUST 28
Hansraj Hulaschand & Company Pvt. Ltd., the sole authorized distributor of Bajaj motorcycles in Nepal, has launched its new festive scheme, 'Bajaj Premier League (BPL),' coinciding with Dashain and Tihar celebrations.
The campaign offers every new Bajaj motorcycle buyer a chance to win cash prizes through a cricket-inspired scoring system. Depending on the number of runs scored, customers can unlock rewards, with weekly cash prizes of Rs 50,000 from all seven provinces and a 'Player of the Week' prize worth Rs 1 lakh. Selected winners will also get the opportunity to meet popular cricketers.
Highlighting the festive spirit, the company said the campaign blends lifestyle, entertainment, and rewards. "Bajaj motorcycles are not just a means of transport but a lifestyle choice for Nepalis. Through this campaign, we aim to bring joy, victory, and a unique festive experience for our customers," said Abhimanyu Golchha, Director of Golchha Group.
In addition, Bajaj is extending the scheme to mobile game enthusiasts, who can win gifts by playing a cricket game on their phones. The more runs scored, the more prizes can be claimed. Financing facilities based on citizenship have also been included to make purchases easier.
Hansraj Hulaschand & Company stated that the Bajaj Premier League campaign is designed to strengthen customer engagement, celebrate Nepali festivals in a unique way, and further build the brand's emotional connection with buyers.
