Beyond the iPhone: Apple’s Mac sales increase, iPads down

San Francisco, October 28

Apple’s iPhone is the company’s biggest success story. But its other products aren’t all faring as well, according to its latest earnings report.

While the iPhone provided nearly two-thirds of Apple’s $51.5 billion in revenue for last quarter, the firm also reported on sales of its other major products — including Mac computers, iPads and the new Apple Watch, along with services like the iTunes store.


Apple said it sold 5.7 million Macintosh computers in the quarter ending September 26, up from 5.5 million in same period a year ago. That’s an increase of just three per cent. But Apple noted that overall demand for other personal computers is down. Researchers at International Data Corp (IDC) say overall PC shipments fell by 11 per cent in the same period.


Apple’s tablet sales continued to slide, as they have now for seven quarters in a row. It sold 9.9 million iPads in the last quarter, down 20 per cent from 12.3 million a year earlier.

While the iPad was a smashing success following its 2010 introduction, industry experts say consumers aren’t replacing their older models as often as they would upgrade their smartphones.

Apple Watch

Apple still won’t say how many smartwatches it has sold since introducing the new product last spring. But Luca Maestri, Apple’s chief financial officer, said watch sales rose in September quarter from the period that ended in June.

The company said it had $3 billion in revenue from its ‘other products’ category, which includes the watch, the iPod music player, Beats headphones and the recently upgraded Apple TV. That’s up from $2.6 billion in the June quarter, when IDC estimates Apple shipped about 3.6 million watches.


Apple reported $5 billion in revenue from ‘services’ including the iTunes store, Apple Pay and its Apple Care extended warranty programme — up 10 per cent from a year earlier.Maestri said rise was driven by a 25 per cent jump in revenue from app sales.