BIZ BRIEFS

IFB’s exchange offer :

KATHMANDU: Sagtani Exim Pvt Ltd, the dealer of IFB home appliances, has launched an IFB offer for customers on the occasion festive ccasion of Dashain and Tihar, says a press statement issued by the company here today. This is the first time that IFB is offering customers an opportunity to exchange any home appliance with its brand new washing machine, dishwasher, microwave and clothes dryer. The exchange can be done at all the

leading stores selling IFB machines and appliances, especially during festivals. — HNS

Social marketing :

KATHMANDU: Nepal Social Marketing Distribution (SMD) has launched Social Marketing Campaign for Peace in a bid to promote peace in the country, says a press release issued here. It is one of its kind of initiative, where commercial marketing techniques are being used to promote peace in the country. The programme is being implemented with support from Asia Foundation Nepal/USAID along with other Nepali organisations. Prisma Advertising is the media partner. Similarly, Suseli Kala Samuha, a theatre group is the field partner based at Nawalparasi. — HNS