KATHMANDU, JULY 4

Bosch Home Appliances has appointed model and entrepreneur Asmi Shrestha as its brand ambassador for Nepal.

The company said the partnership aims to strengthen Bosch's presence in the Nepali market and expand its reach among consumers seeking premium home appliances.

Shrestha, winner of Miss Nepal World 2016 and founder of Asmi Shrestha Interiors, will represent the brand's focus on German engineering, innovative technology, elegant design and product reliability.

Bosch Home Appliances offers front-load washing machines, refrigerators, dishwashers and built-in kitchen appliances in Nepal. The brand is distributed in the country by LET, a subsidiary of the Laxmi Group.