KATHMANDU: Primax International, the authorised distributor for Canon imaging products in Nepal, has announced the launch of the first Canon Image Square in the country.

The event was officiated by Alex Chan, director of Canon Singapore Pte Ltd, as per a press statement. Canon’s Image Square philosophy is to create a personal and fulfilling photographic journey for customers.

While online shopping is prevalent, the retail trend has evolved. Consumers are now placing more value on experiences over physical items.

A concept shop like Image Square provides the experiential touch. It allows the customer to try out a wide range of cameras with different features to find the one which best fits into the customer’s life.

Since its first foray in 2010, Canon has created over 300 Image Squares in 18 countries in South and South East Asia.