KATHMANDU, MAY 12
Coca-Cola has launched a new campaign titled 'Locally Yours', highlighting the role of small businesses and local retailers in Nepal's communities.
The campaign features a series of videos focusing on neighbourhood entrepreneurs, their personal journeys and their contribution to everyday life. It aims to showcase how such businesses have supported livelihoods and built long-standing connections with consumers.
Company officials said the initiative also reflects Coca-Cola's decades-long association with local enterprises in Nepal, emphasising their role in sustaining local economies and shaping consumer culture.
Retailers featured in the campaign share experiences of integrating the brand into daily business and customer interactions, underscoring its presence in food culture and social gatherings.
The campaign seeks to highlight stories of resilience, innovation and community engagement among local business operators across the country.
