Since the pandemic struck, Nepal has experienced challenging times. Coca-Cola in Nepal has announced a Dashain campaign themed 'Dhanyabaad' with the aim to inspire and encourage consumers to express gratitude with a bottle of Coke to those who have been there during the difficult moments.

Coca-Cola has introduced eight new labels giving thanks (Dhanyabaad) to every person that we can be grateful to such as Aama, Buwa, Dai, Bhai, Didi, Baini, Saathi, and Sewa Karmi, as per a press statement.

The regular Coke labels have been replaced with Dhanyabaad labels this Dashain season as a dedication to those we have made a difference in our lives. For the past five years, Coca-Cola has been introducing innovative themes under global 'Share a Coke' campaign.

The new campaign was launched at a press conference on Wednesday where actress Swastima Khadka was announced as new brand ambassador for Coke, and also featured in new Coke Dashain TVCs.

The new TVCs also carries a song by singer Sushant KC titled 'Dhanyabaad'.

A version of this article appears in the print on September 30 2021, of The Himalayan Times.