Dabur Nepal launches Real Burrst Apple and Litchi
Kathmandu, July 15
In a move to further widen consumer offerings, Dabur Nepal, the market leader in the fruit juice category has launched two new variants under Real Burrst — Apple and Litchi.
Real Burrst Apple and Real Burrst Litchi come in an attractive tetrapack and these light and refreshing variants are now available in 200 ml packs, priced at Rs 23 each, as per a press statement issued by the company today.
Previously Dabur had launched Real Burrst Mango Mania in 2011.
“Given the success of Real Burrst Mango over the years, we now want to introduce more variants under the Burrst brand,” the statement quotes Abhaya Gorkhalee, head of marketing at Dabur Nepal, as saying. “At Dabur, we always strive to delight our consumers; be it through innovative offerings or through exciting consumer promotions. Now, we want to offer more to our consumers through Burrst Litchi and Apple which are healthier and tastier alternatives to the ordinary flavoured drinks available in the market.”
The juice market in Nepal in the recent years has seen a steady increase in the number of flavoured and ordinary drinks. The introduction of Real Burrst Apple and Litchi this summer breaks this clutter, offering consumers healthier alternatives, the statement adds.