Himalayan News Service

Kathmandu, December 31:

Dabur has unveiled its new brand identity through a new logo reflecting the company’s vision and beliefs. The new logo, featuring a tree highlighting the importance of it’s all parts, exudes warmth and energy– signifying growth, evolution and renewal.

The font echoes, the identity of the previous one but makes a subtle move towards a more contemporary look. Similarly the curve of the ‘D’ in its initial forms is an arc resembling care and support.

The first ayurvedic company to receive ISO:9002 certification in 1995, Dabur, has been successfully reinforcing belief providing consumers its quality products. Dabur will be taking the role of an ‘Enabler’ with a 100 years of legacy and expertise to actively upgrade the consumer’s quality of life, states a press release issued here today by the company.

Stemming from the soul of brand Dabur, the brand essence today is ‘better health to achieve more out of life’ which is reflected in the brand promise ‘celebrate life.’ Dabur now has portfolio of five power brands, Dabur — the healthcare brand, Vatika — the herbal beauty brand, Anmol — the value for money brand, Real — the fruit beverages brand and Hajmola — the tasty digestive brand.

With the products sold in 50 countries and manufacturing facilities in 13 locations, Dabur has come a long way since its inception as a traditional ayurvedic company in 1884, states the release.

Featuring Amitabh Bachchan as brand ambassador and standing at the forefront in providing safe and natural products for over a century, Dabur has earned a respectful position, adds the release.

Dabus has become the popular brand in the domestic market as it produces the healthcare products, herbal beauty products and fruit beverages.