KATHMANDU, JANUARY 15
The last few years have seen Daraz accelerate its growth momentum across the region. Today, the company has unrivalled market leadership and the four parts of its ecosystem – e-commerce marketplace, digitalized logistics network, financial payments, and financial services – are set up for further growth in a region with significant potential.
"Moving into 2022, we are set to shift gears as we prepare to achieve our vision of reaching 100 million customers and businesses by 2030. This year, we are focused on evolving our business to create greater value for both SMEs and its customers, and to unlock the next chapter of its growth," says Daraz CEO Bjarke Mikkelsen.
Kickstarting the initiatives for the year will be Daraz's brand refresh, which is aimed at creating greater connectivity with both buyers and sellers.
According to Mikkelsen, the brand's focus will move to a more exploratory and personalized experience, where the focus is not on just selling products, but ensuring Daraz continually improves the quality of services and products at each step of its customer journey and creates new avenues of entertainment and engagement for customers and sellers. This keeps to the company's ambition of making e-commerce a key part of people's everyday lives, and not just when they need to purchase something.
"More than just a cosmetic change, the brand refresh also represents Daraz's commitment to keep ahead of the ever-evolving expectations and needs of customers. Along with the rebranding, this year will also see Daraz continue living up to our brand promises – Make It Personal, Deliver on Our Promise, Continuously Innovate and conduct business with a Generosity of Spirit."
"We believe these promises set us apart and they guide us in ensuring we consistently deliver quality service and experience to our users as we chart a new course of success in 2022," Mikkelsen shares.
