Four-decade-old textile company blends traditional Nepali aesthetics with modern fashion

KATHMANDU, DECEMBER 21

Dhaulagiri Business Link Pvt. Ltd., a long-established name in Nepal's textile industry, has launched its new 'Set Lungi' collection during the "Batik Show: The Fusion Edition" held at The Soaltee Kathmandu.

The company, which has been supplying fabrics to the Nepali market for the past 40 years, showcased the new collection at the Megha–Malhar Hall, where traditional Nepali cultural attire was presented alongside contemporary fashion interpretations. Well-known models and artists including Niti Shah, Sanisha Bhattarai, and Prema Lamgade walked the ramp, drawing attention to the evolving use of Batik in everyday and semi-formal wear.

Speaking at the event, Anup Goyal, representing Dhaulagiri Business Link, said the collection was designed to reflect authentic Nepali fashion while offering attire that is comfortable, affordable, and easy to wear. He noted that the aim was to make traditional-inspired clothing more accessible for daily use.

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According to the company, the fabrics used in the collection are made from 100 percent cotton and coloured using eco-friendly and safe dyes, with an emphasis on comfort and durability. The designs are positioned to appeal to consumers across different age groups and economic backgrounds.

The fashion show also featured collections by designers Sanisha Joshi, Reeja Manandhar, and Leelam Chaudhary, who presented garments that combined traditional Batik techniques with modern fusion silhouettes, highlighting the adaptability of indigenous textile art in contemporary fashion.