Dragonair rebranded as Cathay Dragon

KATHMANDU: The Cathay Pacific Group has announced a new era of growth and opportunity for its two airlines. Cathay Pacific’s wholly owned sister airline Dragonair is to be rebranded as Cathay Dragon. The two will remain as separate airlines, operating under their own licences, as per a statement issued on Thursday. By more closely aligning the two brands, this rebranding will capitalise on Cathay Pacific’s high international brand recognition and leverage on Cathay Dragon’s unique connectivity into mainland China. The airlines’ customers will benefit from greater convenience and a more seamless travel experience. Since Dragonair became a wholly owned subsidiary of Cathay Pacific in 2006, it has added 23 new destinations and the number of passengers travelling across both carriers has grown five times. The combined annual passenger number of two airlines grew from 22 million to over 34 million last year. The rebranding will see a new livery created for Cathay Dragon that features a Cathay-style brushwing logo. This livery will appear for first time on one of Cathay Dragon’s Airbus A330-300 aircraft in April and will be introduced to the rest of the airline’s fleet.