KATHMANDU: Nepal Tourism Board (NTB) on Thursday announced the launch of the ‘Experience Nepal’ campaign in partnership with American Express and Himalayan Bank Ltd (HBL).

This global campaign aims to promote Nepal as an international tourist destination offering unique, authentic experiences for American Express card members across the globe, as per a media release.

As part of this exclusive partnership, American Express card members can avail special privileges, value additions and discount offers at over 80-plus merchants across Nepal who are participating in this campaign.

These offers can be availed across multiple categories, including dining, lodging, adventure sports, local art and crafts, etcetera offering the card members a chance to experience the local flavours and culture of Nepal. Participating merchant partners include Dwarika’s, Annapurna, Hotel Ambassador, Hotel Everest View, Shangri~La, Water Front Resort, Sherpa, Nepali Chulo, Fire and Ice and Kaiser Café, among others.

The campaign will run through June 2020 and target American Express card members in countries including India, Japan, Sri Lanka, Bangladesh, France, Germany, among others.