BIZ BRIEFS
KATHMANDU, FEBRUARY 03
Ford and Google have announced a unique strategic partnership to accelerate Ford's transformation and reinvent the connected vehicle experience. Ford has also named Google Cloud its preferred cloud provider to leverage Google's world-class expertise in data, artificial intelligence (AI), and machine learning (ML).
As part of this new, sixyear partnership - and beginning in 2023 - millions of future Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in, as per a media release. To drive ongoing innovation, Ford and Google are establishing a new collaborative group, Team Upshift. Leveraging the talent and assets of both companies, Team Upshift will push the boundaries of Ford's transformation, unlock personalised consumer experiences, and drive disruptive, data-driven opportunities.
This may include projects ranging from developing new retail experiences when buying a vehicle, creating new ownership offers based on data, and more.
