Himalayan News Service

Kathmandu, April 21:

Responding to the rising growth in two-wheelers industry, various two-wheeler manufacturing

companies introduced many new models in Nepal during 2004. These new launches fall in various categories which keep changing in accordance with consumer choice. The recent launches indicate that the market is shifting from basic to high-end models. There was a time when 100 cc bikes were preferred, but now users want models with good performance, power and style at a reasonable price. Yamaha unveiled Libero Lx, the revised version of Libero, in March 2004 and Fazer, a completely new bike, in December 2004. Revised graphics, improved engine performance and supportive schemes made Libero Lx an instant hit, with more than 4,000 units sold, averred Milan B Malla, chief operation manager at Morang Auto Works (MAW).

“Developed for price-conscious customers who also need comfort and style, Fazer is a unique amalgamation of international design trends, Yamaha-patented technology and superior mileage,” said Sushil Shrestha, marketing manager at MAW. The market share for Yamaha motorcycles has increased from 21 per cent in 2002 and 26 per cent in 2003 to 30 per cent in 2004. More than 25,500 units have been sold in 2004. In 2004, TVS Motor Company unveiled two products TVS Fiero F2 and TVS Scooty pep. Both these models were introduced in January 2004. More than 1,000 units of F2 has been sold so far. Termed as ‘advanced biking’,

the F2 embraces Variable Timing Ignition (VT-I), patented technology of TVS motor and intelligent CV carburettor. The rectangular swing arm aids in stable and comfortable riding.

The Scooty pep has a sleek duo-tone body type. A smiley type headlight and winky indicators gives it attractive looks. Popular among female teenagers, 600 Scooty Peps have been sold.

“The TVS covers around 12 per cent market share in two-wheelers. Soon a new model TVS Victor GLX is arriving in Kathmandu with self-start which the F2 lacked,” said Krishna Nepal, senior officer at AIT Pvt Ltd.

Bajaj introduced Discover in October 2004 and an upgraded version of Pulsar in September 2004. Discover was made available in three variants. More than 21,00 units of Discover has been sold, said Raju Chettri, senior manager at Hansaraj Hulaschand & Company Pvt Ltd.

The new Pulsar has more power, alloy wheels and NitroX shock absorbers. “Bajaj has an average sale of 637 units per month and has witnessed 41.6 per cent increment in sales in the first nine month of current fiscal year,” said Chettri. “The two-wheelers’ market is very competitive. To sustain it in the market, every now and then products need to be revised, incorporating new technologies. Pricing should also be at par with other similar products,” he added.