KATHMANDU, OCTOBER 14

Nepali actress Swastima Khadka has been named brand ambassador for inDrive Nepal, coinciding with the launch of a new 360° campaign: "Your Journey Begins With Your Choice."

The campaign promotes inDrive's peer-to-peer model, which allows users to set fares and negotiate directly with drivers, emphasizing freedom of choice, fairness, and transparency. Passengers can select drivers, offer a price, and choose from multiple offers based on vehicle type, driver rating, and arrival time.

Mark Tolley, APAC Regional Director at inDrive, said the campaign reflects the brand's core values of equality, community, and empowerment, while Rita Pokharel, Country Representative, highlighted the company's commitment to fair mobility in Nepal. Swastima Khadka stated she resonates with the platform's values of mutual respect and transparency.

The campaign will roll out across digital, outdoor, and on-ground activations, aiming to strengthen inDrive's engagement with Nepali users, particularly the youth.

InDrive operates globally in 48 countries, providing not only mobility services but also delivery, intercity transport, and community empowerment initiatives through its non-profit arm, inVision.