KATHMANDU, DECEMBER 26

inDrive has launched a safety awareness campaign titled "Safe Journey Begins With Your Choice", aimed at promoting informed and responsible use of ride-hailing services.

The campaign highlights inDrive's safety features such as verified driver profiles, real-time ride tracking, in-app SOS, ride-sharing options, and a two-way rating system, encouraging users to make safer decisions before and during trips.

Country Representative Rita Pokharel said, "Safety is not just a feature, it's a shared responsibility. With, Safe Journey Begins With Your Choice, we want to educate our users that every decision, choosing a verified driver, checking ratings, or sharing a live ride, plays a crucial role in ensuring a safer travel experience."

As part of the initiative, inDrive will roll out digital content, on-ground awareness activities, and educational sessions, particularly targeting women, students, and daily commuters.

The campaign will run across inDrive's digital platforms and community outreach programmes nationwide.