KATHMANDU: Kalimati Fruit and Vegetable Market (KFVM) Development Board today held an interaction programme to discuss means and methods of providing information about fruit and vegetable prices to everyone.

“This programme has been held to make available the price list of products to everyone, especially consumers,” said Kalimati Fruit and Vegetable Market Development Board’s Planning Office personnel Binay Shrestha. Though many suggestions have been made for information distribution nothing has been finalised, he added.

Despite the fact that consumers are aware that Kalimati market makes available products on wholesale and at reasonable rates many of them tend to buy from vegetable sellers who attain produce from the market and sell it for almost double and sometime triple the rate to unsuspecting consumers.

Kalimati Fruits and Vegetable Market (KFVM) is the pioneer organized terminal wholesale market in Nepal where retailers, institutional consumers and other bulk consumers can procure supplies of vegetables as well as fruits. “We want to make a conscious effort of making people aware of food prices as awareness is the key to purchasing products at the right rate,” said Shrestha.

Looking at the constant rise in prices the consumers don’t get their money’s worth and neither do the farmers get their meed for what they grow. Middlemen who acquire products at reasonable rates and sell them at soaring prices are the only who get the best of the deal.

Kalimati Fruit and Vegetable Market is looking to provide a viable solution to counter this problem by creating consumer awareness and will soon be coming out with a plan and the agenda to do so. The organised market of fruits and vegetable in the Valley has been in news for its price list controversy.