KATHMANDU: Mahindra & Mahindra Ltd (M&M), a part of the $20.7 billion Mahindra Group, has announced the introduction of ‘Mahindra Adventure', unique experiential marketing initiatives in Nepal, along with the flag-off of Summit Drive-2018 to the Everest Base Camp, the company said in a press note.

Started in 2011 in India, ‘Mahindra Adventure' is the pioneer of ‘the arrive and drive' concept to showcase the tough and rugged DNA of Mahindra vehicles.

With the launch of ‘Mahindra Adventure' led events, it will give wings to adventure seeking enthusiasts of Nepal.

It will continue to dwell in its spirit of adventure through a series of events spread across the year, spearheaded by upcoming RARA expedition in association with Imagine Nepal and Great Escape.

The initiative will be led by Agni Incorporated in Nepal under the guidance of experts from ‘Mahindra Adventure'.