Himalayan News Service

Kathmandu, May 25:

McDowell Nepal has launched McDowell’s Signature Rare Whisky in a new 180 ml pack.

The product, which is an ultra-premium lifestyle brand from McDowell, is priced at Rs 170. It is the latest addition to McDowell’s stable of popular brands.

The new three-serve 180 ml bottle of McDowell’s Signature Rare Whisky has been

introduced keeping in mind the quality-conscious and discerning Nepali consumer looking to enjoy a relaxed evening, states a press release issued here today.

McDowell’s Signature has been sharply positioned as ‘the new sign of success,’ and has wowed consumers over the years with its fine blend and unique and classy packaging as well.

The brand has been witnessing a robust growth rate month after month in Nepal, and with the launch of this new pack size, it is expected to further accelerate the growth rate.

G Mullick, general sales manager at McDowell Nepal Ltd, says, “Originally, old was gold as success came with age. Fine blended Scotch whisky came only from Scotland. Today there’s more to success than age and more to a whisky than its place of origin. Today we are happy to offer the discerning whisky consumers of Nepal an additional choice in terms of pack size.”