KATHMANDU: The country’s leading mobile service provider Ncell has taken a new initiative under which the company is reaching out to customers who have activated various services on a recurring mode and supporting them deactivate the services in case they are not using them. Under this, the company is requesting customers to exercise their ‘right to choice’ smartly and deactivate chargeable services, in case they are not using them. This initiative was launched mainly targeting customers who selected ‘automatic monthly renewal’ while activating permanent services like Personal Ring Back Tone (PRBT) and My5, but do not tend to use them accordingly. While introducing PRBT and My5, customers were given options to renew the service automatically or manually each month. Activation of services in recurring auto-renew mode makes charges applicable on a monthly basis. Under the initiative, Ncell has disseminated information to customers to be aware of services they use and take additional information, if required. Similarly, for customers buying service each month through auto-renew and not using it for quite some time, the company has informed each of them about their service activation status via SMS. They have also been informed about how they can deactivate the services, in case they do not wish to take them. Following the initiative, around 250,000 customers that subscribed to My5 service with monthly auto renewal option, but were not using the service have deactivated the My5 service. Also nearly 1.4 million customers that activated PRBT service under auto-renew option, but had not been using them too have deactivated the PRBT service.