KATHMANDU, MARCH 17

Mountain Dew Nepal's campaign "Peaks of Courage" has won four awards at the prestigious Spikes Asia, including 1 Grand Prix, 1 Silver, and 2 Bronze, marking a historic first for Nepal at the Asia-Pacific creative awards platform.

The campaign highlights Nepal's rich mountaineering legacy beyond Everest, focusing on lesser-known peaks and untold stories of courage. Using storytelling, digital engagement, and immersive brand experiences, it celebrated the country's mountain identity in a compelling way.

For the Nepal market, Digitalin served as the local activation partner, managing the campaign rollout, audience engagement, and collaboration with the Sherpa community to ensure authenticity.

Commenting on the achievement, Umanga Shakya, Founder & Executive Director of Digitalin, said, "This is a proud moment not just for the campaign but for Nepal's creative industry. To see a Nepal campaign earn recognition at Spikes Asia is truly historic."

Awards Won:

Grand Prix – Activation

Silver – Innovation

Bronze – Creative Data

Bronze – Brand Experience

This milestone underscores that campaigns rooted in local culture and identity can achieve regional and international recognition.