New insecticide plant in the country soon

KATHMANDU: Godrej Sara Lee (GSLL), a

joint venture of India’s Godrej Group and the US’ Sara Lee Corporation, is setting up a plant in Nepal to meet the growing demand for insecticides.

Known for its household

mosquito repellent Good

Knight, GSLL is planning to invest Rs 1 crore to set up the plant, according to the company’s deputy chief for international operations, Mohan Sapre.

The plant would generate about 45 per cent of GSLL’s products, Sapre said at the Good Knight Dealers’ Meet here

yesterday. GSLL products are

currently marketed in more

than 50 countries. It has manufacturing plants in Bangladesh and Sri Lanka as well.

Indian investors have been showing interest in doing

business in Nepal despite the volatile political situation. Ranbaxy is reported to be keen on opening a manufacturing unit. The Anil Ambani promoted Reliance Communications is said to be seeking to invest in the telecom sector. Another Anil Dhirubhai Ambani Group (ADAG) company, Big Cinemas, entered Nepal last month. Dabur and ITC have their factories in Nepal.

Meanwhile, the company and Kanak New Traders jointly

organised Good Knight

Dealers’ Meet-2010 with a grand ceremony on Monday here at Soaltee Crowne Plaza.

“With this meet, we aim

to promote our products, review business, reward dealers who have performed extremely well during the year 2065-66 BS and strategize for the year ahead,” said Anil Kedia, chairman of Kanak New Traders.

Discussions were held on

various products of Godrej

Sara Lee Ltd, including

Good Knight Aerosol and Good Knight Advanced. These products have been developed after

a lot of research by Godrej Sara Lee Ltd’s R&D center — No 1 in Asia and No 2 globally — keeping in mind the needs and requirements of customers.

The first of its kind, Good Knight Aerosol Spray acts quickly against mosquitoes and its pleasant aroma soothes people and leaves a pleasant environment in the room. With the dual power Good Knight Advance machine, Good Knight provides customers the option of instant relief during times of heavy mosquito menace, ensuring that the family is protected from pests. Other mosquito repellent products in the range introduced by the company are Good Knight Octa coil, Silver mats and 90-night refills.