KATHMANDU, APRIL 22
This summer, Pepsi is all set to inspire the youth of Nepal with its new campaign that reiterates the brand's swag philosophy.
The beverage brand unveiled a quirky TVC featuring brand ambassador and superstar Pradeep Khadka who portrays his fun side and quick wit coupled with Pepsi's signature swag, as per a media release. The new film is an extension of the 'Har Ghoont Ma Swag' proposition and shows Pepsi ambassador Pradeep bonding with friends over a meal on a hot summer day in Kathmandu.
Seeing the bunch eat using their hands, one of the friends who has just returned from abroad exclaims that they should all be exposed to the outside world. He mentions how years have gone by and they are yet to learn table manners.
Pradeep, post listening to this, takes a swig from the chilled Pepsi bottle and reverts with swag that nothing has changed either about the friend too as he continues to pester everyone like always.
The movie then cuts to the new Pepsi bottle with the 'Har Ghoont Ma Swag' score playing in the background.
A version of this article appears in the print on April 23, 2022, of The Himalayan Times
