KATHMANDU, AUGUST 21

Jagdamba Motors, the authorised distributor of Proton vehicles in Nepal, has launched its "Redefine Your Everyday" television commercial campaign for the Proton e.MAS 5 electric vehicle.

The campaign features four stories centred on work, family, creativity and travel, highlighting how the e.MAS 5's space, comfort and versatility can fit into different aspects of everyday life.

The campaign follows strong customer interest and bookings for the e.MAS 5 at the NAIMA Mobility Expo 2026, according to the company.

The electric vehicle is available in Prime and Premium variants and features rear-wheel drive, G-Traction control, 32 storage compartments, a 70-litre front trunk, a 14.6-inch full-HD touchscreen and vehicle-to-load (V2L) capability.

Proton Nepal said four shorter films based on the individual stories will be released across its digital platforms in the coming weeks following the launch of the campaign's master film.