Campa Cola, Orange, Lemon, and Energy drinks now available at affordable prices nationwide
KATHMANDU, JULY 14
Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods (FMCG) arm of Reliance Industries Ltd, has officially launched the iconic Indian soft drink brand Campa in Nepal, partnering with Nepal's leading conglomerate, Chaudhary Group (CG).
This strategic collaboration marks RCPL's entry into the Nepali market, reaffirming its long-term investment commitment in the region. The Campa portfolio, reintroduced in India in 2023 after its acquisition by RCPL in 2022, has quickly regained prominence, even serving as an official sponsor of the Indian Premier League (IPL).
Speaking on the occasion, Ketan Mody, Executive Director of RCPL, said, "We're thrilled to bring Campa to Nepal with our esteemed partner Chaudhary Group. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers.... We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal."
The newly launched Campa portfolio in Nepal includes, Campa Cola, Campa Lemon, Campa Orange (250ml each) at Rs 30; Campa Energy Berry Kick (250ml PET) at Rs 40; and Campa Energy Gold Boost.
Nirvana Chaudhary, Managing Director of Chaudhary Group, said, "We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa to Nepal. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that is rooted in heritage. We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options."
Campa is currently available in GCC countries and is being marketed in Nepal as a symbol of grit and ambition, celebrating youth culture with its vibrant packaging, nostalgic value, and refreshing taste.
