KATHMANDU, APRIL 21

Samsung Nepal has launched a new campaign titled "Sapana dekhi Sambhawana samma", focusing on the aspirations and contributions of Nepali migrant workers and their role in supporting families and the national economy.

The campaign introduces "Samsung Remit ma Benefit", an initiative aimed at remittance-receiving households, which is scheduled to come into effect from April 24. Under the scheme, customers sending money to Nepal from abroad can access a range of benefits on Samsung products.

For the campaign, Samsung has partnered with IME Remit, Ncell, Khalti and Hulas Fin Serve Ltd.. The offer includes bonus data on Ncell recharge, cashback through Khalti, and financing options with up to 24-month EMI on selected devices.

The company said the campaign aims to enhance access to smart, AI-enabled devices while recognising remittance as a key pillar of the national economy. It also stressed the importance of purchasing authentic products to ensure warranty and long-term reliability.