SEOUL: Share prices of Samsung Electronics and some of its key affiliates rose on Thursday after the company unveiled a plan to develop components for self-driving cars, entering a market eyed by rivals including Apple. The new automotive component team will ‘focus on building its competencies in infotainment and autonomous driving vehicles’, the South Korean electronics giant said in its annual business reorganisation plan announced on Wednesday. The new unit will be headed by the firm’s Executive Vice President Park Jong-Hwan who formerly supervised motor and compressor production for Samsung’s home appliances.