KATHMANDU: In a bid to raise awareness, Saurabh Group has launched a campaign titled ‘Sarbottam nai kina?’ (Why Sarbottam Cement?).

The campaign has been initiated to disseminate the information that ‘Sarbottam’, which translates to ‘superior’ in Nepali language, is superior in terms of quality and strength, as per a media release.

Manufactured using latest European machinery imported from Denmark, the company claims Sarbottam branded cements are also eco-friendly.