Copenhagen, February 18:

Denmark’s sleepy heads are starting to rise up against the horror of having an alarm clock wake them up early to start a new work day.

“Why should we have working hours forced on us like the monks and peasants of the olden days, if it’s totally unnecessary in the computer age?” engineer Camilla Kring (29), wonders and calls for a counter-attack of the ‘B Society’ against the ‘Tyranny of early risers.’ Kring is supported both by fellow sufferers as well as scientists, politicians and employers.

Copenhagen’s city council is already preparing special job offers for chronic late risers.

Some six percent of the population belong to the hardcore sleepy-heads who are unable to get up early without self-chastisement, Danish sleep researcher and neurologist Morten Moller thinks.

Scientists estimate the ratio of ‘B people’ in the population to range between 15 and 25 percent. ‘B people’ is the Danish name for the sleepy head, who will simply function much better if they are allowed to stay under the duvet for a bit longer. However, many Danish late-starters suffer badly because work life, nurseries, schools, shops and public services are still geared towards early risers or so-called ‘A people.’

“I have to consume huge amounts of coffee, cola and nicotine in order to get halfway into gear before 12 o’ clock,” advertising expert and writer Knud Romer says. If his alarm went off before 7 am he would know for sure that his final hour had come. And if his alarm rang before 9 am he would not have a chance for a successful day.

Kring does not see any reasons why a modern, wealthy and technologically developed society such as Denmark should not be able to better accommodate the needs of late risers. “Let the people start work at 11 am and finish at 8 pm,” the Internet site http://b-samfund.dk demands.

What matters in today’s working life were ideas, creativity, innovation, and therefore also ‘that people work when they are most creative.’