Copenhagen, February 18:
Denmarkâ€™s sleepy heads are starting to rise up against the horror of having an alarm clock wake them up early to start a new work day.
â€œWhy should we have working hours forced on us like the monks and peasants of the olden days, if itâ€™s totally unnecessary in the computer age?â€ engineer Camilla Kring (29), wonders and calls for a counter-attack of the â€˜B Societyâ€™ against the â€˜Tyranny of early risers.â€™ Kring is supported both by fellow sufferers as well as scientists, politicians and employers.
Copenhagenâ€™s city council is already preparing special job offers for chronic late risers.
Some six percent of the population belong to the hardcore sleepy-heads who are unable to get up early without self-chastisement, Danish sleep researcher and neurologist Morten Moller thinks.
Scientists estimate the ratio of â€˜B peopleâ€™ in the population to range between 15 and 25 percent. â€˜B peopleâ€™ is the Danish name for the sleepy head, who will simply function much better if they are allowed to stay under the duvet for a bit longer. However, many Danish late-starters suffer badly because work life, nurseries, schools, shops and public services are still geared towards early risers or so-called â€˜A people.â€™
â€œI have to consume huge amounts of coffee, cola and nicotine in order to get halfway into gear before 12 oâ€™ clock,â€ advertising expert and writer Knud Romer says. If his alarm went off before 7 am he would know for sure that his final hour had come. And if his alarm rang before 9 am he would not have a chance for a successful day.
Kring does not see any reasons why a modern, wealthy and technologically developed society such as Denmark should not be able to better accommodate the needs of late risers. â€œLet the people start work at 11 am and finish at 8 pm,â€ the Internet site http://b-samfund.dk demands.
What matters in todayâ€™s working life were ideas, creativity, innovation, and therefore also â€˜that people work when they are most creative.â€™