Tata, Mahindra may bid for Land Rover, Jaguar

New Delhi, July 19:

Indian automakers Tata Motors and the Mahindra group are considering separate bids to buy luxury British car brands Jaguar and Land Rover from struggling US carmaker Ford Motor Corp, according to media reports today.

Ford announced last month that it was considering selling off the two iconic marques as it restructures its North American operations. Media reports have pegged the deal as worth around $1.3 billion to $1.5 billion.

Tata Motors, India’s biggest automobile company, has appointed advisors to evaluate a bid and signed a confidentiality agreement with Ford to access financial details of the two brands, which have a combined British workforce of 19,000, the Business Standard daily reported.

Leading tractor and utility vehicle maker Mahindra and Mahindra, which formed a joint venture this year with France’s Renault and Japan’s Nissan, had also signed a confidentiality agreement with the US carmaker, the Economic Times reported.

Ford bought Jaguar in 1989 for $2.5 billion and Land Rover from Germany’s BMW in 2000 for $2.7 billion. The Economic Times reported Mahindra and Mahindra’s real interest is in Land Rover, but since the two brands are being offered as a package deal it is looking at a combined bid.