Xing in the market
KATHMANDU: Premier Organics Pvt Ltd, a grain based distillery set-up in Duhabi, Sunsari at a cost of Rs one billion, has come out with its first product — Xing ultra premium vodka.
The ultra-premium vodka promises clean notes on the nose, smooth taste and a short clean finish, as per a press release issued on Thursday.
The tagline for the brand is #GetSexy. The uniqueness of the brand is that it is the first product made in Nepal to use the world-renowned activated carbon and triple Russian filtration thus giving a smooth product.
The vodka has been packaged in a unique and attractive bottle and shrink-wrap label which again is a first in Nepal for any liquor brand. The company has roped in Sunny Leone as the brand ambassador.