Yamaha rides on top gear

Himalayan News Service

Kathmandu, June 13:

Yamaha Motor India Pvt Ltd, a 100 per cent subsidiary of Japanese company based in India, is all set to offer appealing and stylist motorcycles to Nepali customers, thanks to its increasing market share and demand in the two-wheeler market. In this connection, H Yanagi, managing director of Yamaha Motor India Pvt Ltd, is in the capital for a two-day long visit in a bid to work out ‘fresh strategies’ to boost Yamaha’s market. Talking exclusively to The Himalayan Times, Yanagi said that he wanted to boost the Yamaha’s market here further aggressively for which “workable strategies are a must.” Yamaha occupies 32 per cent of the total Nepali market. Yanagi commented that every year Yamaha has been adopting different strategies to boost the sales. However, the philosophy to market Yamaha motorcycles in Nepal, India and other countries are same, he mentioned.

There is an international approach in marketing Yamaha product and “there is no compromise

in quality for Nepali customers as the quality of motorcycles being exported to Europe and other countries is also the same, said Yanagi. “However, rules and regulations do vary country to country,” he said. Yamaha motorcycles are being manufactured in India and exporting across the world including Nepal. Yamaha officials in Nepal said that following the Nepal-India Trade Treaty, export to Nepal from India has been quite canalised which has helped the export market grow. However, there are rooms for improvement. “The success of Yamaha motorcycles is attributed to its customer satisfaction, informed Yanagi. He said that despite political change in Nepal, there is no difficult to market India-made products. “The company is offering the customers with stylist, sporty and innovative bikes in near future, as our bottom line is customer satisfaction,” he assured. Agrawal said that if the government could improve road infrastructure by using at least 60 per cent of total vehicle taxes paid by customers annually, the market of motorcycles and other vehicles would grow up substantially. Motorcycle business alone pays about five per cent of the total national revenue to the national coffer, informed Agrawal.