KATHMANDU: One of the best spent moments is with your friends. Taking this spirit of friendship to the next level, San Miguel has come up with a party song #awastha which aims to “convey the message of friendship and celebration to audience at large”.

#awastha featuring singer Sugam Pokharel and rapper Nawaj Ansari was unveiled on March 22 as the beer brand San Miguel’s new theme song, as per a press release issued by Gorkha Brewery. The song has been composed by Pokharel and penned by Bijaya Adhikari while Asif Shah has directed its music video.

“The brand proposition for the year 2016 that San Miguel is putting forward is ‘Just Between Friends’. San Miguel has been associated with friendship for a long time. We recently launched a summer campaign ‘Halka Ramailo #awastha’ and an app to complement the brand proposition. Now with this party theme song, we are confident, the campaign will reinforce the long-held association of the brand with friendship,” the press release quoted Baibhav Sharma, Head of Marketing at Gorkha Brewery as saying.

Sharing more about the song, Pokharel in the statement shared, “This song is about friendship and togetherness — a theme that I appreciate. It has been composed with passion and heart.”

The music video of #awastha was launched in digital platforms including YouTube and Facebook. Actors Barsha Raut, Sanjog Koirala, Nirajan Pradhan, Chulthim Gurung, Sampada Baniya, along with Pokharel and Ansari have been featured in it.