Johar-SRK team up for ad
The formidable Shah Rukh Khan-Karan Johar team, which worked together in Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham, Kal Ho Naa Ho and Kabhi Alvida Naa Kehna, is back again for the Airtel ad campaign.
Johar confirmed: “Yes, we are teaming up again. But it isn’t for a film. It’s for an ad... my first ad.”
Strangely enough, Johar acted in his first ad just a fortnight ago. “I know,” he grinned. “And now I’m directing my first ad and that too with my favourite actor. One more facet to my persona! Advertising was one of my main career choices before I became a feature filmmaker. I guess it’s coming around,” Johar said.
“Endorsing a product is something I never thought I’d do. But I did. Good, I like doing everything. You live only once and you need to undergo multi-experiences during that one lifetime. Hopefully, I don’t become the jack of all trades.”
Johar is not nervous without a reason. “I’m used to telling stories in three hours. How do I do
it in 30 seconds? Hopefully, it will be the shortest film I’ll ever make.”