Q & A
He is the man behind the popular Kelvinator ads (Coolest one), and Somen K Das today helms one of Nepal’s best ad agencies Prisma Advertising as Creative Director. Here’s why he loves being a Creative Head.
Why did you choose this career?
Earlier I used to work as an editor in television, but I did not feel like following somebody else’s orders. So, I left that job and joined Contract Communication as an intern. It is basically my love for creativity that brought me to this field.
What are your strengths as a Creative Head?
The energy and fire within me is my plus point. This is not just a job for me; it is my passion.
What are your career goals?
Four to five Cannes Gold Lion.
What are the perks of being a Creative Head?
Very good salary. You also go on many foreign trips. Further, the company bears all the expenses for the award functions.
What do you enjoy the most in your job?
Creating ideas really excites me. I love to work under pressure — to create a concept within a deadline makes me put an extra effort in the assignment.
Words of advice to young aspirants.
Always think different. Creativity comes from everywhere and anywhere. It is the way you notice or catch the idea that makes one different. Also keep a positive attitude towards everything.