WASHINGTON: The massive opening haul of Michael Jackson’s film This Is It has led movie bosses to extend its two-week run.
The movie charting the last days of Jackson grossed worldwide a massive $101 million in just five days.
Sony, which shelled out $60 million for the distribution rights, announced it is extending the film’s run by three weeks in the US. The studio’s head of distribution, Rory Bruer, said the decision will be made on a territory-by-territory basis.
“He’s (Jackson) just loved everywhere. It doesn’t matter if it’s Asia, Africa, Australia, Europe, South America,” Contactmusic quoted Bruer.
The two-hour movie being hyped as the last-ever performance by the star was rolled out for 18 simultaneous premieres in five continents.