Nepal | August 06, 2020

Ad agencies demand implementation of clean feed policy

Share Now:


The government is looking for a legal basis to implement clean feed policy, said Minister of Communications and Information Technology Yubaraj Khatiwada.

Minister Khatiwada said so while receiving a memo submitted by three advertising agencies of the country.

The minister said the Advertisement Regulation Bill would be formulated soon to implement the clean feed policy.

“National and international media should run stories adhering to the ethics of journalism,” said the minister.

The memo demanded immediate enforcement of the clean feed policy on foreign TV channels. The government has been preparing to implement the policy from October 24, this year whereas the advertising agencies have demanded implementation of the policy right from the beginning of the new fiscal year 2020/21.

The advertising agencies are of the view that implementation of the policy will help create new jobs and expand the domestic advertising market.

Nepal Media Society, Advertising Association of Nepal, Broadcasting Association of Nepal and Community Radio Promotion Association jointly presented the memo to Minister Khatiwada.

The policy was formulated long before but it was endorsed by the Council of Ministers only on 23 July 2016. However, the government has failed to implement the policy for various reasons.

Lately, a positive environment has been created to bring it into effect, according to the advertising agencies.

They argue that there should be no further delay in its implementation. They argue that by imposing clean feed policy on foreign TV channels, the government will help to decrease trade deficit.

Once the policy is implemented all foreign TV channels will be free of advertisements.

Accepting the memo Minister Khatiwada said that it had given impetus to the government to implement the policy at the earliest. He asserted that it was not only an economic agenda but also a cultural one. The minister said the government had the objective of promoting Nepali advertisements targeted for Nepali audience.

A version of this article appears in e-paper on July 13, 2020, of The Himalayan Times.

Follow The Himalayan Times on Twitter and Facebook

Recommended Stories:

More from The Himalayan Times:

Massive blast rips through Beirut, killing 78 and injuring thousands

Highly explosive materials were stored at port, says minister Blast felt in Cyprus, more than 100 miles (160 km) away Lebanon's Red Cross chief calls it "a huge catastrophe" Israel says it had no role, ready to help Lebanon Blast rocks Lebanese port area BEIRUT: A powerful blast i Read More...

Amend laws related to children: Panel

Kathmandu, August 4 The Women and Social Welfare Committee of the House of Representatives has directed the Ministry of Women, Children and Senior Citizens to make timely amendment to the Children’s Act to bring about clarity in role and responsibility of all three tiers of the government with Read More...

China, US to review trade deal, air other grievances on Aug 15: sources

WASHINGTON: Senior US and Chinese officials will review the implementation of their Phase 1 trade deal and likely air mutual grievances in an increasingly tense relationship during an August 15 videoconference, two people familiar with the plans said. US Trade Representative Robert Lighthizer and Read More...

Kathmandu based Morang Auto Works staffers contract COVID-19

KATHMANDU, AUGUST 4 At least six employees of Morang Auto Works Enterprises tested positive for COVID-19 today. According to sources, employees who work for MAW Enterprises at its Yamaha showroom in Tripureshwor were diagnosed with the contagion today when their swab samples tested positive fo Read More...

Panchthar district

Flood damages hydropower projects, bridge

KATHMANDU, AUGUST 4 Flooded Feme rivulet, which flows through Fidim Municipality, has caused damages in multiple areas. The monsoon-rain triggered flood in the rivulet has risked the bridge over the Feme rivulet, on Fidim-Falot road. Perpetual erosion of land in the western part has rendered the Read More...

Aircrafts, Nepal Airlines Corporation, Tribhuvan International Airport, Aeroplanes

August 17 resumption of domestic flights in doubt

KATHMANDU, AUGUST 4 The initial excitement among domestic airline operators over resumption of flights after nearly a five-month hiatus has begun to dampen. With the number of COVID-19 cases rising, especially in areas bordering India which are among the busiest routes of domestic flight opera Read More...

Int’l Youth Day to be marked with several programmes

KATHMANDU, AUGUST 4 The National Youth Council has planned week-long celebrations to mark this year’s International Youth Day. Council’s Executive Vicechair Madhav Prasad Dhungel informed about this at a virtual press meet here today. Several programmes have been scheduled for a week on th Read More...

Dharan Sub-metropolis issues prohibitory order for seven days

KATHMANDU: Dharan Sub-Metropolitan City has issued a prohibitory order to be in effect starting from Wednesday midnight due to possible transmission of Covid-19 at the community level. The meeting of the sub-metropolis today decided to bring into effect the prohibitory order to prevent the spread Read More...