KATHMANDU: In Nepal, the phrase 'Nepali time' refers to a commonly found inveterate habit among the general Nepali people of arriving late at any sort of scheduled programme or event and consequently resulting in delayed start of any undertaking.

In backdrop of this ubiquitous habit, a National Awareness Grand Campaign has kicked off bearing the slogan of 'Time Right: Prime Basis for Country's Development'.

The objective of the grand campaign is to herald a general transformation in people's mindset towards the value of time.

CPN-UML senior leader, Madhav Kumar Nepal, inaugurated the campaign and stressed timely implementation of the new Constitution.

He added that there was no any alternative to driving the country on the path of economic, social and cultural progress.

"A delay of a scant amount of time may result in someone's death. So, in Nepal's context, we have to establish a trend of completing the works before the time limit and it applies to every sector," Nepal emphasised.

On the occasion, Nepali Congress General Secretary, Shashanka Koirala, said the political parties must implement the new Constitution as soon as possible with the understanding of the value of time.

UCPN-Maoist General Secretary, Krishna Bahadur Mahara, said the system of completing the workload within the set time limit should start from the state's important sections.