Risky financial behaviors among Cambodians of the post-millennial generation have become more widespread in the country, especially among the 18-35 age group. While they are important customers for the financial and banking sectors, their behaviors are often dominated by lavish spending and excessive borrowing.

However, this generation is also “techno-savvy” with extensive exposure to social media like Facebook and YouTube, radio, television, the internet, and smart phones. These channels are readily available in urban areas and increasingly accessible in Cambodian provinces.

With this in mind, we thought “outside the box” about ways to help address this issue, and to reach a younger population. Utilizing social media, our Finance and Markets team at the World Bank launched an innovative “Let’s Talk Money” campaign, as part of our overall effort to build financial stability in Cambodia... — blog.wb.org/blogs