I was confronted with a predicament while visiting a departmental store recently. In no time was I able to choose groceries. Then I wanted to buy branded cologne, as there were hundreds of brands lavishly showcased. I had used a couple of brands earlier but I wanted to try some unique fragrance.

The salesgirl presented a deluge of varieties just to confuse me. Had the deoderant companies put their products on the radio and television, I would have made a comparative analysis and purchased that particular brand having the greater advantage and realistic pricing. I have hardly noticed any kind of printing or audio-visual commercial of body sprays for men.

For most of the purchases, I rely on advertisements, mostly the audio-visual ones. While some people consider the advertisements to be marketing gimmicks to boost sales, I however regard them as fancy ideas based on thorough research and creative innovation by educated and professional minds. They call for huge amounts of money to be invested in research on the use of products and their impact on the daily lives of consumers.

Advertisements enliven our lives and inform us about various products. When I watch the visual promotion of Dabur Chya-wanprash featuring the legendary Amitabh Bachchan, I look into the products, its composition and significance of each ingredients. I simply can’t resist using it for personal benefit.

From the adventurous and incredible diving shot by acclaimed soccer player Ronaldinho in Pepsi commercial to the typical Nepali visual ad of Dalima soap, every other advertisement rejuvenates my being and induces me to create some mind-blowing pieces of my own. Further, they make a mockery of my creativity. At times I ponder whether to go for an advertising degree and become the world’s prominent ad maker.

To be candid and unbiased, advertisements are the best tools not only for the companies to augment their sales but also for customers to be aware of new products. Without getting them closely and comparing the pros and cons out of a large variety of brands, we shouldn’t make our decisions. Or else, our hard-earned money would go down the drain.