Kathmandu, March 1

Carlsberg, the official beer of EUFA European Championship 2016, has marked the 100-day countdown by launching a campaign — Live it LIVE.

Under the campaign, Nepali football fans can win the package to watch the European Championship match between Italy and Sweden and also present the Man-of-the-match award. “Every fan wants to be at the UEFA EURO 2016 and Carlsberg is making this ultimate dream come true through once-in-a-lifetime experience for Nepali football fans,” said Carlsberg in a release on Tuesday. ““The lucky winner will also get a chance to take along one friend to watch the match.”

For the first time in the tournament’s history, EURO 2016 will feature 24 teams compared to 16 in previous editions. The tournament is scheduled for June 10 to July 10. The tournament features 51 matches in 10 different cities across France.

Philip Norley, Managing Director Gorkha Brewery was excited about the campaign. “It is truly a unique opportunity for Carlsberg and we are thrilled to share this once-in-a-lifetime opportunity with the football fans of Nepal. Carlsberg is raising the bar to provide the first-of-its-kind experience for our valued consumers and offer them with an exclusive experience to travel to France to watch the match through our campaign Live it LIVE,” said Norley. Baibhav Sharma, Head of Marketing Gorkha Brewery said they were delighted to share the great football experience with consumers by giving them the exclusive experience through the campaign.

With an incredible line-up of exciting consumer engaging activities, Carlsberg is providing the consumers a great reason to celebrate UEFA EURO 2016. Consumers can be a part of this exclusive campaign on purchase of every bottle/can of Carlsberg. They can fill a coupon with the purchase of Carlsberg and drop it in the drop-box at the nearest selected outlets for the next eight weeks. The lucky winner will be announced on May 3.