Real Madrid increase China presence with Alibaba deal

Real Madrid have struck a deal to sell merchandise online via the Chinese platform Alibaba, the club confirmed on Sunday.

"We have strengthened still more our bond with the country through this agreement with Alibaba, a globally recognised leader in online commerce," Real president Florentino Perez said on the club website (

"It allows us to launch the official Real Madrid shop in China for over 600 million Chinese consumers online."

Real are at the beginning of a pre-season tour of China where they will play friendlies against Inter Milan on Monday and AC Milan on Thursday.