KATHMANDU, JUNE 10

The 4th Himalayan Travel Mart (HTM 2023) concluded today with resounding success, bringing together over 700 delegates from 25 different countries. Held in Kathmandu, Nepal, the four-day event served as a vital platform for reconnecting, rebuilding, and reinvigorating the tourism industry in the post-pandemic era.

The prestigious mart, hosted by the Ministry of Culture, Tourism and Civil Aviation and organized by PATA Nepal Chapter in collaboration with Nepal Tourism Board, Nepal Airlines, and other prominent tourism associations and private sector organizations of Nepal, attracted more than 70 international delegates and national tourism stakeholders.

The event was inaugurated by the Prime Minister of Nepal, Pushpa Kamal Dahal, who recognized the crucial role of tourism in Nepal's economy and emphasized the government's commitment to developing Nepal as a promising tourism destination. Highlighting the significance of HTM, he positioned Nepal as the 'Gateway to the Himalayas.'

In his address, the Prime Minister outlined key priorities for tourism development, including infrastructure enhancement, transportation upgrades, policy reforms, aviation sector strengthening, private-sector collaborations, and sustainable tourism practices.

The conference held under the theme 'Reconnecting, Rebuilding, and Reinvigorating' featured insightful sessions and engaging discussions led by national and international thought leaders. Topics included unlocking the potential of Nepal's new international airports, European tourism trends and opportunities, building sustainable tourism through community empowerment, and reinventing education for better service.

The B2B mart provided a valuable platform for 50 buyer organizations from various countries to connect with 40 seller organizations and establish or strengthen business partnerships. Attendees also enjoyed a diverse range of cuisines, including Newari, Mithila, and Tharu.

The event received support from numerous partners and private sector organizations, including Air Arabia, Sri Lankan Airlines, and Buddha Air as airline partners, and CIWEC Hospital Travel Medicine Center as the health partner. The Community Homestay Network served as the community tourism partner, while Hotel Yak & Yeti was the official hotel and event venue partner.

Expressing gratitude for the success of HTM2023, Suresh Adhikari, Secretary of the Ministry of Culture, Tourism & Civil Aviation, announced the upcoming 5th Himalayan Travel Mart to be held from June 4th to 7th, 2024, further emphasizing the government's commitment to promoting tourism in Nepal.

The farewell dinner reception and closing ceremony, hosted by Bhojan Griha, provided an opportunity for participants to celebrate the event's achievements and indulge in authentic Nepali cuisine and culture.

The 4th Himalayan Travel Mart served as a catalyst for tourism recovery and growth, fostering connections, promoting sustainable practices, and positioning Nepal as a must-visit destination for immersive and transformative experiences.

Glimpses from the event: