Kathmandu, October 5:

Surya Nepal Pvt Ltd has signed Bollywood cine-star Hrithik Roshan as the brand ambassador for its apparel brand John Players. Hrithik has endorsed the entire John Players men’s fashion-wear range — from work clothing to party wear. As part of the Surya Nepal brand building initiative, the company is partnering with Hrithik Roshan to render John Players a strong statement in the fashion and life style space, states a press release issued today.

Positioned as ‘style with a playful side’, John Players have in a short span of time, been able to generate high appeal, recognition and loyalty among consumers and trade partners within the industry, claims the release. “I look forward to partnering with John Players. I vibe well with the brand’s youthful attitude. The clothes are really cool and just what today’s generation looks for — vibrant colours, playful styling and very comfortable fits,” Hrithik Roshan said. John Players is driven by the vision of creating a mega brand, bringing cutting-edge contemporary fashion to the country’s youth at accessible prices. With multiple categories such as shirts, trousers, cargos and T-shirts, denim, suits and accessories, John Players is a complete and vibrant wardrobe brand. The brand’s fall/winter campaign, featuring the star is available in all the 32 John Players outlets across the country from October first week.