KATHMANDU, APRIL 6
Nepal has strengthened its tourism engagement with Japan following the successful completion of the Nepal Tourism Promotion and B2B Exchange Programme 2026 held in Tokyo and Osaka.
The events, organised jointly by PATA Nepal Chapter and the Nepal Tourism Board, in collaboration with Nepal Airlines Corporation and other international partners, brought together tourism stakeholders from Nepal, Japan and Chinese Taipei.
The first programme was held in Tokyo on April 2, followed by the second in Osaka on April 5, drawing over 150 participants in total, including a 23-member Nepali delegation representing 12 tourism and hospitality companies.
According to organisers, the events showcased Nepal's diverse tourism offerings ranging from adventure and nature to culture, spirituality and luxury experiences. The initiative coincided with the 70th anniversary of diplomatic relations between Nepal and Japan.
Leading Japanese travel industry organisations, including Japan Association of Travel Agents and major tour operators, participated in the programmes, reflecting growing interest in Nepal as a travel destination.
The programmes featured destination presentations by the Nepal Tourism Board, along with highlights of the upcoming Himalayan Travel Mart 2026 and improved air connectivity through Nepal Airlines.
Business-to-business (B2B) sessions facilitated direct interaction between Nepali tourism entrepreneurs and international buyers, helping strengthen partnerships and explore opportunities to boost tourist arrivals.
Speaking at the event, PATA Nepal General Secretary Narendra Bhatta said Japan remains a key source market for Nepal and such initiatives are vital for expanding business linkages and collaboration.
Representatives from PATA Japan and PATA Chinese Taipei chapters also stressed the importance of continued cooperation to further enhance tourism ties.
The programmes concluded with networking sessions aimed at strengthening professional connections and promoting long-term collaboration between the tourism industries of Nepal and Japan.